Marketing

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So the holiday season has begun, and with November's numbers, the Playstation 3 is firmly planted at third place. It's a shame for Sony, who once dominated the console wars with its past two iterations, has fallen so far. It's actually similar to Nintendo after the SNES, but unlike Sony, they were able to keep a small army of die hard fans, while Sony is finding it hard to.

For my Marketing 401 class (Professional Selling), we had to do a group project where we chose (or create) a product and attempted to sell it. We chose the PlayStation 3, and in doing so, took a hard look at Sony's marketing methods for this console. I have to say, Sony has completely missed the mark with it's advertisement campaigns. Hell, even its current holiday season advertising campaign is completely off the mark.

Not to mention how little they've done to foster something unique for their system, something that even Microsoft has been able to do. Nintendo has Mario, Microsoft has Master Chief, who does Sony have...Sackboy may be Sony's savior, but they haven't been using Sackboy at all...

And wasn't there suppose to be a massive marketing campaign for Little Big Planet? Where is it??? This is seriously the game of the century, and yet, it's not selling well when compared to shitty games like Wii Fit or Gears of War 2! Jesus man...

I personally think its too late at this point for the Ps3 to catch up. They're too stubborn with cutting their prices, they continue to use flawed marketing campaign, and they don't market the right stuff. Fire their marketing team, and get in some fresh blood. (maybe meeeeeeeeee).

The games are more expensive than the 360, the games look basically the same as 360 (because developers don't develop for the PS3, they develop for the 360, then port it), and with the stigma of being a very expensive system....everything is going against it.

Maybe it's time to start being competitive, Sony.